This is where you get to meet the brains behind the bollards! The MaxiForce team may be a melting pot of innovators, creatives, tech enthusiasts, and strategists but we’ve all got one thing in common – a love for what we do. We help clients solve problems through a unique combination of modern efficiency and old fashioned care and support.

We share a united vision to keep communities everywhere safe.


Karen Dzialowski

Account Manager

Background

Karen has worked in the security industry for over 17 years (the past 7 with MaxiForce), with a focus on customer service and support. At this stage in her career, engaging with the customer has become second nature. Karen enjoys assisting individual clients reach their business goals by listening to their needs and coming up with creative solutions to deliver results.

At MaxiForce

As the primary customer service point-of-contact within MaxiForce, Karen is a central part of the business. She understands the importance of first impressions and to that end is highly professional and proficient in all customer dealings. As an Account Manager, Karen’s work entails the transference of information, providing pricing details, and following up with customers to help assess their needs and expectations.

Out of work

Karen unwinds taking in the simple pleasures of life. Not someone who enjoys being idle, when she’s not hanging out with family or friends, she actively seeks out a project be it gardening, home improvement, or devouring a good book.


Elina Kasabova

Director – Growth & Strategy

Background

Backed by a Master’s degree in International Economic Relations and Marketing along with 15+ years of experience in Strategic Marketing and Business Development, Elina has a clear cut trajectory for the company’s progress in the coming years. In her role as Director of Growth and Strategy, she strives to capitalize on MaxiForce’s outstanding reputation and product offering to develop strategies that provide customers with exceptional service and value.

At MaxiForce

Very much task orientated, Elina wears multitasking like a well-fitted pair of gloves. She seamlessly juggles assessing new leads, keeping on top of market niche development, and following up on all customer needs. She pushes herself and the rest of the team to go the extra mile in delivering value beyond expectations for current and potential clients, while simultaneously improving on business practices and overall efficiency.

Out of work

Elina’s Interests lie in the Arts, Design, and Psychology. In her free time she’s either off travelling to some exotic destination to explore a different culture or pursuing more lowkey pastimes like swimming or socializing with family and friends. Very often the urge to spend time with nature will have her disappear for hours on a long hike.


John Bray

General Manager

Background

John is Maxiforce’s General Manager and the driving force behind product development. With over 22 years of experience in physical security and systems design, John is constantly re-imagining how MaxiForce can positively affect the bollard industry. Drawing from past experiences in architecture, IT management, physical security, field service, construction, product design, and systems development, John brings a uniquely broad perspective to the world of bollards.

At MaxiForce

John’s deep commitment to his Company, Community and Customers has resulted in a long list of successful projects and satisfied customers. At its core MaxiForce prides itself on delivering a fanatical degree of customer support and product innovation. To this end, John has surrounded himself with a team of top-notch talent to revolutionize the industry one bollard at a time!

Out of work

In his downtime you’ll find John enjoying outdoors, spending time with family and friends, and brainstorming new community benefiting solutions.


J.Todd Smith

Sales & Product Development

Background

Todd has over 20 years of experience in product development in both the business and consumer markets. His naturally competitive nature fused with a can-do attitude makes him the best man for the job. When Todd’s not investigating new sales pipelines to drive the business forward, he’s working on strategies that will generate a positive impact on existing and potential clients.

At MaxiForce

In his role, Todd helps guide product and sales strategy by offering clients meaningful solutions to their problems. His approach is to allow MaxiForce’s innovative products to take the lead while he highlights key performance indicators – product quality, measurable performance, and a high level of customer support. Additionally, he pow-wows on a regular basis with the Product Experience Team to make sure customers can continue to expect cutting-edge products with the MaxiForce seal and exceptional service experience.

Out of work

In his free time, Todd enjoys working (seriously) and getting lost in nature with his wife and three children.


Sofia Diaz Arimany

Lead Project Manager

Background

Sofi holds a Master’s degree in Business and Management and a UC Berkeley Project Management Diploma with 12 years of experience in entrepreneurship, marketing, and project management. An integral part of Sofi’s job is to oversee, communicate, and coordinate between departments to ensure the smooth and timely running of any given project. Sofi’s positive attitude and attention to detail ensures that the performance of a project stays firmly on course.

At MaxiForce

Great at thinking on her feet and a pro at problem solving, with Sofi at the helm of a project you can be guaranteed a successful outcome. She supervises all aspects of the project, from product development to customer service, to ensuring that the project is delivered on time within scope and budget. For any key project, Sofi makes sure that customers can experience the highest level of value and service.

Out of work

In her free time Sofi enjoys practicing yoga and HIIT workouts. When she’s not spending time with her friends and family or taking Emmi, her loveable labrador, to the park, she does a bit of dancing, volunteering or reading as and when the mood takes her.


Cheryl Bemister

Product Team

Background

Cheryl brings to the table a Bachelor of Arts (B.A.) Degree as well as a Degree in Law from Carleton University. Her 12+ years of experience in Corporate Finance and Business Development, along with her strong work ethic and proficiency in a variety of skill sets are a real asset to the team and to our customers.

At MaxiForce

As a member of the product team at MaxiForce, Cheryl works closely with company leadership and thought leaders in the site furnishing and architectural space. As part of a cross-functional team, Cheryl’s focus is very much on outcomes. She and the team are invested in solving problems for the customer and are involved in the exciting work of crafting an incredible lineup of expanding products.

Out of work

Cheryl likes to spend her spare time swimming, hiking, reading, and travelling. She enjoys her Friday night ritual of eating pizza and whenever possible finds serving in the nonprofit space fulfilling and rewarding.

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